Marketing and Brand Manager
About The Position
This is a great opportunity to build a rewarding career, creating and implementing a marketing strategy and campaigns for a community-based insurer. Reporting to our President & CEO, as our Marketing & Brand Manager, you will be an inspiring, creative, energetic, and motivated individual who will create, lead, and integrate a strong marketing strategy, brand and presence into our employee, Policyholder, and community experiences. You will leverage deep connections, relationships, our historic roots and data to continue to evolve and maximize our brand, experiences, and overall company performance
Why Choose Ayr Farmers Mutual?
- The opportunity to work with a reputable company that cares about our People, our Policyholders, and the Communities we serve.
- We offer a supportive learning environment.
- We invest in your growth and celebrate your achievements.
- Competitive matching Pension Plan and employer-paid Group Healthcare Benefits Plan, including a Health Care Spending Account.
- We offer a hybrid working environment.
- Dress for your workday flexibility.
RESPONSIBILITIES
- Live our brand, lead and communicate our brand vision to employees, Policyholders, producers, and our communities
- Strategic leadership and integration of multi-channel marketing strategies across
print, digital, and video. - Develop, implement, and monitor coordinated marketing plans, campaigns, and budgets
- Leveraging data analytics tools, evaluate and address data driven insights and campaign performance, adjusting as required
- Evaluate and incorporate customer segmentation data and brand essentials into the marketing strategy, plans, and campaigns
- Manage Ayr Farmers Mutual brand position, direction, tactics, and Policyholder experience for alignment. Ensure business objectives are being met, adjusting as required
- Lead all branding and graphic design
- Be an active member and supporter of our community
- Lead and promote company, Policyholder, and community events and contributions to support, recognize and promote community groups, volunteers, and donations
- Work closely with all departments and leaders, to develop, and manage Policyholder experiences across the company that align consistently with our branding and objectives
- Attend and participate in management meetings when required, ensuring consistent messaging of our initiatives and engagement
- Develop scorecards and dashboards that measure campaign performance
SKILLS & EXPERIENCE
- Post-secondary education in business or marketing
- Minimum 7 years of experience in marketing and branding, demonstrating creativity and customer engagement
- Knowledge of Google Analytics, Tag Manager, CRM systems and marketing automation tools, an asset
- Exceptional communication and customer service skills
- Strong computer skills using various media platforms
- Experience in the Insurance industry would be of benefit
ABOUT AYR FARMERS MUTUAL
Ayr Farmers Mutual is a financially strong, Policyholder owned and progressive property and casualty mutual insurer with written premiums of $47 million annually. We offer farm, residential, commercial, marine, and automobile protection and coverage through a dedicated network of Agents and Brokers. We service the Southwestern Ontario region, and are located in close proximity to Kitchener, Waterloo and Cambridge.
Since 1893, the knowledgeable and caring team members of Ayr Farmers Mutual have been providing products and services that provide protection and peace of mind for our Policyholders and the community. What makes us different is our commitment to developing strong relationships and providing outstanding, personalized customer service. We continually strive to put our Policyholders and our communities first, and to ensure that every individual we serve is treated with fairness and respect.
The Company provides training, education, work life balance (hybrid work environment), wellness opportunities, community contributions and a fun and friendly working environment.
Ayr Farmers Mutual is proud of our culture. We live by our core values and genuinely care for one another and our Policyholders. We celebrate our successes and have a supportive work environment that encourages everyone to be their best.
Accommodation at Ayr Farmers Mutual Insurance Company
We are committed to a selection process and work environment that is inclusive and barrier free. Human Resources will work with the applicant and the selection committee to arrange reasonable and appropriate accommodation for the selection process which will enable you to be assessed in a fair and equitable manner.
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